Americans Plan to Increase Retail Spending in 2023

Consumers Prefer In-Store Shopping and Bargain Buying

Despite continued inflation and the potential of a recession, 66% of Americans polled in a new Harris Poll survey plan to spend either the same or more in 2023 on retail purchases.

The survey was commissioned by DailyPay and Dollar Tree.

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More Americans would prefer to shop for apparel items in-store versus online.


of Americans plan to spend the same or more on retail purchases in 2023 compared to 2022.

More than 2 in 5 Americans say they are more likely to prioritize shopping for bargains in-store for retail purchases in 2023 compared to 2022.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll from January 4-6, 2023 among 2,032 U.S. adults ages 18 and older.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact

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