Americans Plan to Increase Retail Spending in 2023

Consumers Prefer In-Store Shopping and Bargain Buying

Despite continued inflation and the potential of a recession, 66% of Americans polled in a new Harris Poll survey plan to spend either the same or more in 2023 on retail purchases.

The survey was commissioned by DailyPay and Dollar Tree.

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Retail Consumer Trends in 2023

Explore the Harris Poll results:

A Venn diagram shows 65% in-store shoppers and 35% online shoppers with overlapping sections indicating combined data.

More Americans would prefer to shop for apparel items in-store versus online.

66%

of Americans plan to spend the same or more on retail purchases in 2023 compared to 2022.

An orange plus sign followed by two solid orange figures and three orange outlined figures, with solid figures representing one man and one woman, and outlined figures representing two men and one woman.

More than 2 in 5 Americans say they are more likely to prioritize shopping for bargains in-store for retail purchases in 2023 compared to 2022.

Survey Methodology

This survey was conducted online within the United States by The Harris Poll from January 4-6, 2023 among 2,032 U.S. adults ages 18 and older.

The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.8 percentage points using a 95% confidence level.

For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].

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