Why Your Employees Will Turn to You for Financial Guidance and Support This Holiday Season

Heading into the holiday season, 7 out of 10 Americans say they are struggling to make ends meet this year, according to a new Harris Poll commissioned by DailyPay. What extra steps will they take to make ends meet and how can employers help them navigate these turbulent financial waters?

In an effort to answer these important questions affecting millions of hard-working Americans, The Harris Poll, commissioned by DailyPay, conducted an online survey of 2,042 adults in the U.S., ages 18 and older, from September 30 – October 1, 2020.

Survey Results

Survey Questions

Question 1: How has COVID-19 affected you financially?

40% of Americans say they have been negatively affected financially by COVID-19.

Question 2: How would access to on-demand pay (i.e., having access to your paycheck earlier than your usual company pay period) impact your holiday spending?

45% noted that having on-demand pay instead of waiting for a company-scheduled payday would impact their holiday spending.

1 in 5 (21%) would be able to manage holiday spending better.
1 in 6 (17%) would be able to make monthly payments on purchases easier.
1 in 7 (13%) would require fewer loans to make holiday purchases.

Question 3: What extra steps will you take this year, compared to last year, to make ends meet?

70% of Americans say they are struggling to make ends meet this year

47% noted they will take extra steps this year compared to last to make ends meet including taking on extra hours (22%) or seasonal jobs (18%).

Question 4: How much do you rely on financial assistance programs offered by your employer for financial assistance/advice?

More than one-third of employed Americans (36%) rely on financial assistance programs offered by their employer for financial assistance/advice.

Question 5: How will COVID-19 impact your holiday spending on each of the following (online purchases and in-store purchases) year compared to 2019?

41% said they will spend the same as last year on holiday gifts when shopping in-store, while 11% plan to spend even more this holiday season as compared to 2019.

28% will spend more money shopping online this holiday season and 26% will spend less compared to last year.

Question 6: How hopeful do you feel that the U.S. economy will improve by the end of 2020?

54% noted they are hopeful that the economy will improve by the end of 2020.

Want to learn more about the Harris Poll Survey?


With SAVE by DailyPay, employees have three totally free ways to set aside their earned income before payday

Want to find out how SAVE by DailyPay encourages employees to save by offering these three unique ways to start building a savings safety net?


Build a savings safety net with regularly scheduled savings.


Save different amounts each pay period, on-demand, at any time.


Save before you spend. Allocate earnings to savings when a PAY transfer is requested.


TRACK by DailyPay helps your employees to budget smarter

TRACK by DailyPay is a budget, planning and education tool that employees receive for free as part of the PayEx®™ platform.

Employees who enroll can view and track their earnings as they work throughout the week, helping them to plan for upcoming expenses and determine whether they need to pick up additional shifts.

Employees can also opt-in to receive automatic balance alerts every time earnings are reported and their balance goes up. Currently, 70% of DailyPay users are subscribed to balance alerts.

With TRACK, American workers have access to a better budgeting tool, within the DailyPay app to show funds that are coming in and going out. Employees will find this to be extremely useful, especially around the holidays.


What’s Next? Navigating the New Retail Landscape.

Consumer behavior during the coronavirus pandemic shifted in ways that cannot be reversed, and retailers and their employees needed to adapt. And top retail employers adapted to new employee expectations by identifying a new source of hope in the unlikeliest of places — pay.

See DailyPay’s Chief Innovation and Marketing Officer, Jeanniey Walden, and Amanda Nichols, Sr. Manager Industry Marketing | Retail, Hospitality & Food Service for Ultimate Kronos Group in our webinar, “What’s Next? Navigating the New Retail Landscape,” as they discuss:

  • New ways to digitize your business and employee experience to adapt to a world dominated by online-centric models and curbside pick-ups
  • What top retailers have done to create a “new normal” and how they’re approaching the holiday season
  • How a pay experience benefits employers by enhancing employee productivity, lowering employee turnover and reducing cash theft